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77% of Marketers to Ramp up Video Marketing Efforts

Welcome to this edition of the Touch Web Designs e-newsletter, packed with insight and analysis designed to keep you apprised of the latest news, trends and best practices in the web design industry.

In this first issue of 2012, we’ll explore the rise of video in today's marketing mix and the role your website plays in the lead generation process.  

Video: The New Preferred Content Delivery Channel

Video marketing is on the rise according to a recent study. There are several reasons video has been so effective in piquing the interest of audiences everywhere, and marketers are leveraging this visually engaging channel to help grow their businesses.

To watch the video, click the image below.

77% of Marketers to Ramp Up Video Marketing Efforts

Utilizing Your Website as a Lead Generation Tool

Your website is the face of your company. Online at least. Most organizations have inevitably come to this realization and begun allocating more resources to the development of their websites. However, what organizations have yet to fully understand and embrace is the profound role that their website plays in the lead generation process.

The ubiquity of Google, smart phones and mobile technology has equipped buyers with an unprecedented arsenal of tools they can use when making purchasing decisions. It comes as no surprise then that a recent survey found that buyers are ascribing more and more importance to a company’s website when deciding to engage in an initial discussion.

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